As presented by Jade Tyrrell: National President of the National Union of Students. Read more about Jade here- http://www.2dayfm.com.au/newsfeed/2013/4/woman-in-the-spotlight-jade-tyrell/
1. Build a media list: Make sure you have an accessible list of people to contact in a range of publications and genres who will publish your story.
2. Make sure you observe deadlines:
Print-before 4pm the day before
Online- before midday
Radio- Before 9am- never on the hour
TV- before 3pm
3. Radio is easiest to access when trying to get publicity for your story. There are a number of programs dedicated exclusively to youth issues and they are always looking for a story. Local newspapers are also always keen for a story.
4. Think about your story- it is going need to be a different angle depending on whether you are speaking to public or commercial outlets
5. Don’t practice too much for interviews- especially live ones- people can tell!
6. If you are in a niche field (ie women’s activism) you may need to provide a journalist with a background on your issue
7. When you send out a media release, you need to chase it up.Call through relevant people on your contact list and ask them if they received it
8. Media releases should be no more than one page in total
9. In a media release, the first paragraph should be the issue in a nutshell, the second should be facts on the issue and the third should be a quote. Each paragraph should only be a sentence
10. Check back on the article/broadcast. Critically analyse your performance and work on your weaknesses for next time.Hannah Smith
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